Many schools celebrate it to co-relate with the overall cleanliness and hygiene drive. Consequences of germ pick up were more explicitly voiced. Tragically, every minute a parent loses a child when simple hand washing with soap could break the chain of infection.
Pump Packs ii Refilling Formats: Other than Dettol, it is so far the only significant player that invests in the category. Household penetration and consumer preferences towards Dettol vary across regions and seasons see Exhibits 3j,3k and 3l for Brand Dettol seasonality, reasons for usage and dislike.
A few years back, this market saw introduction of Suthol brand antiseptic liquid from G. Hand Wash and Diarrhea: Given the size of the market, the support behind the category has been overall at a rather low level.
Consumers were also using it for bathing, mopping, shaving and other secondary purposes. The case is not intended to serve as a source of primary data, or effective or ineffective management.
Dettol Liquid Soap gave the consumers a soap in a more modern and convenient format for handwash. The channel is managed by a wellstructured sales force, responsible for achieving sales for the entire product portfolio of more than Stock Keeping Units SKUs.
The Indian bar soap market has a large number of players that use different appeals to connect with their consumers. Lux Body Wash did a big bang advertising launch in with celebrity endorsement Kareena Kapoor.
In November another new ad was launched comparing vs. With this initiative, Reckitt Benckiser plans to reach around 8 lakh students in 1, schools by next year. Diarrhea is the leading cause of death amongst children in India.
Dettol launched its shaving cream in It relaunched itself inwith better packaging graphics and upgraded variants in line with the global range. Its category size was Rs. Periodic advertorials on good hygiene practices, threat of illnesses, hygiene habits, educational advertorials, etc are some of the other initiatives.
Over the years, the product has been extended for other disinfection uses like adding to bathing water, disinfecting baby nappies, adding to water while mopping etc. The brand has shown strong share gain mainly in the East.
Has picked up in the bodywash market and launched a new product in Communication: The insight into developing this product came from the use of Dettol Liquid in shaving water.
Recognizing the same, the team is evaluating how hygiene awareness can be increased further. Dettol Antiseptic Liquid is under pricing control of a Govt. As the liquid handwash category grows, given the usage of single product for handwashing and bathing in many homes, more and more bar soap players are launching liquid handwash.
Many schools celebrate it to co-relate with the overall cleanliness and hygiene drive. Brand Dettol The brand Dettol was launched in India in in the Antiseptic liquid form as a treatment for cuts and wounds.
Dettol soap has a premium price versus other key players in the market. An on-ground consumer contact program, where young mothers are educated on good hygiene practices and school children are educated on hand wash habits.
However, value wise, the market has been growing owing primarily due to price increases and to some extent a movement from economy brands to brands that are mid-priced or premium priced see Exhibit 3b for category drivers.
Key Players in the soap market:. Marketing Plan for Dettol Liquid Handwash; Marketing Plan for Dettol Liquid Handwash. Hence there exists a huge untapped market in liquid hand wash segment.
Due to the huge size of the rural market in India, other companies, international, national or local can enter the market. 3. The threat of existing competitors. In liquid hand wash category, Dettol holds 50% market share.
In Dettol was the leader in the hand wash category with a share of.
Dettol Hand Wash Market Size. named “Z Clean Hand wash” in a growing market. Markets for various categories - The Liquid Handwash Market Dettol introduced the Liquid Hand Wash in It was known that many consumers use Dettol Soap for cleaning hands. hand wash market However. It is growing with a CAGR of 37% in liquid hand wash category Dettol is the leader in hand wash market with 53% market share followed by lifebuoy with 29% market share.2%.
However, RB's emphasis on rural is growing with the launch of affordable packs of Dettol soaps, liquid handwash and anti-septic liquids in markets such as India. Consider this: RB five months ago launched Dettol Squeezy, which is priced at less than half that of its regular pump bottle of liquid hand wash (available for Rs for a ml pack).Dettol hand wash market size